The Philippines’ most successfully
distributed canned TV series worldwide, Pangako Sa ’Yo (The Promise), will
soon be localized in Cambodia after Cambodian Television Network (CTN)
bought its format from ABS-CBN, the Philippines’ leading and largest multimedia
conglomerate.
Pangako sa’Yo, produced by ABS-CBN in 2000,
is one of the network’s top-raters of all time, headlined by premiere Filipino
actors Jericho Rosales and Kristine Hermosa. The main characters will soon have their Cambodian
counterparts as CTN targets to start production by the first quarter
of 2013. This adaptation in Cambodia
marks a milestone in Philippine broadcasting history, particularly for ABS-CBN
that is known as the Philippine leader in producing world-class TV drama
series. ABS-CBN now joins the ranks of the world’s most competitive content
suppliers with this format buy.
The landmark deal between ABS-CBN and CTN was
made possible by ABS-CBN’s International Distribution Division, which
to date has sold over 30,000 hours of content, making it available to over 50
territories worldwide. ABS-CBN’s canned programs have successfully penetrated
territories in Asia, Europe, and Africa. Its most recent addition is Thailand
where one of its top-rating drama series, Lobo (She Wolf: the Last
Sentinel) will soon debut as the first Philippine TV program to air on Thai
television.
ABS-CBN International Distribution head Leng
Raymundo said Philippine TV series, particularly ABS-CBN’s drama series,
have been widely received and distinctively known for their cast’s
international appeal, series length that adapts well to programmers’ needs, and
content with a universal appeal that people can relate to. “The global viewers
recognize and demand for ABS-CBN programs as they remain true to local cultural
sensitivities. It has a definite global appeal, heart warming relatable stories
that have high production values, and good-looking actors that cross borders,” she said.
ABS-CBN programs, mostly in drama formats,
have been dubbed in English, Khmer, Mandarin, Bahasa Melayu, Vietnamese,
Turkish, Russian, and French. They have also been subtitled in Bahasa Melayu
and Romanian. Tayong Dalawa (The Two of Us) also made history as the first
Filipino program in Singapore’s telenovela belt while Sana’y Wala ng Wakas (Timeless), which is also topbilled by Rosales and Hermosa, was so well
received by viewers in Malaysia. Among French-speaking territories, ABS-CBN’s Magkaribal (Rivals) dubbed in French is steadily gaining viewers. ABS-CBN
International Distribution was also the first to distribute content
in Myanmar.
With its growing recognition in the global
media distributionlandscape, ABS-CBN International Distribution further
expands its line-up of high-caliber programs and movies and offers them to more
territories in the world.
Starmometer (edited)